Australian Wildlife Close Up in Olympus Binoculars
Olympus in Australia is linking the optical zoom on binoculars with Australian wildlife in a competition featuring a koala, echidna and red-tailed cockatoo.
When you look at things through Olympus Binoculars they get closer than you’d ever envisage.
The campaign was developed at JWT Sydney by chief executive officer creative director Andy DiLallo and Jay Benjamin, inventive group head/art director John Lam, original group head/copywriter Jason Ross, acount proprietor Peter Bosilkovski, typographer Jeffrey Oley, photographer Adam Taylor, with retouching done at Tense Art.
The team at Electric Art tell us that the animals in these images were the trickiest situation to retouch, so they were shot first, with the background and facility lit to match. Each creature was manipulated from between 3-6 shots each.
